Kenyan artists, bartenders and creatives gathered over the weekend to celebrate the revival of nightlife after debilitating Covid-19 restrictions.
Hosted by Viva Global Kenya, the distributor of German spirits brand Jägermeister, which created the Meister Drop-Ins – virtual parties to which paying fans are invited – it was a celebration of resilience in the face of adversity.
“Jägermeister knew about the negative effects at the beginning of the pandemic. As a result, the company launched its global #SAVETHENIGHT program, which spanned various charitable initiatives to raise money for those whose passion, skill and hard work power and inspire nightlife,” said Viva Global Business Development Manager Meera Karia.
The campaign was primarily designed to support nightlife and entertain its audience during the pandemic lockdown.
In Kenya, they collaborated with various artists such as Ed Wainaina, a talented muralist, and various mixologists such as Monica Rungu and Malesi, who presented new cocktails with Jägermeister.
On the music scene, Foozak, Dylan-S, Dj Vidza, NU FUNK, Dj Exclusive and a few others took part, as did Metamorphised, an aspiring young talented streetwear clothing artist.
Kenyan percussionist Kasiva Mutua praised the virtual parties. “There are people like me around the world who haven’t been able to work during the toughest of lockdown periods and there were people around the world who were looking for entertainment. Master Drop-In connected us with a click or two. We got to work and the virtual partygoers were entertained.”
Dj Exclusive said: “When I got the call I was happy, but when the check came I was overjoyed as I was able to pay my landlord four months’ rent in advance. That was the end of me.”
Another artist, Patti Endo, said the parties gave him creative freedom to express himself.
“It was very fulfilling,” he said.
In the end, Master Classes produced a series of free online tutorials with the participating nightlife masters on various topics such as cocktail making, deejaying or tattoo art.