Enpact, TUI Care Foundation launch initiative to recover tourism in Egypt


The German non-profit organization enpact and the TUI Care Foundation have launched the Tourism Recovery Program in Egypt, which aims to enable companies in the tourism industry to adapt to the challenges of the coronavirus pandemic.

The program will work with companies to improve innovation, job retention and international collaboration, according to a press release.

Egypt’s tourism sector lost more than $ 7.7 billion in 2020 due to the pandemic. As a pillar of Egypt’s economy, the industry provides a large percentage of the country’s GDP and employs over three million Egyptians.

As part of the 6-month tourism recovery program, participating companies have the opportunity to gain access to targeted mentoring, training and direct financial support of up to € 9,000 per company.

The program is funded by the German Society for International Cooperation (GIZ) on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ).

With the United Nations Sustainable Development Goals at its core, the Tourism Recovery Program builds capacities in the areas of leadership, resilience, sustainability, innovation and digital transformation.

In addition, the initiative would like to create a strong international network of tourism companies and expand cooperation between companies in Egypt and the German / European market.

“The mix of mentoring, business training and access to a global support network enables founders to build resilient companies that are able to recover and grow more sustainably. The financial support ensures that business owners keep their operations and their teams busy while being able to concentrate fully on further development, ”says Rawan Bassam, Managing Director, enpact Egypt.

The program is part of enpact’s Empowering Entrepreneurship Initiative, which was created to directly support entrepreneurs in emerging countries. The initiative started in 2020 with two programs that supported 330 companies in Egypt, Jordan, Ghana, Kenya, Indonesia and Mexico.

The Tourism Recovery Program supports travel and tourism companies based in Egypt that have a technologically, socially or environmentally innovative business model. Companies with existing connections to the German and European tourism industry or expansion efforts are strongly considered.

Applications for small and medium-sized tourism companies in Egypt are possible until June 20th.


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