The German shipping company Hapag-Lloyd has announced that it will set up a permanent operating base in Morocco in order to expand its global network. With additional staff and new offices in the country, the company wants to realize its growth ambitions in one of the most attractive markets in North Africa.
In the port of Tanger-Med, Hapag Lloyd has a 10 percent stake in the facility’s brand new Container Terminal 3 (TC3). According to Hapag Lloyd, one reason for the expansion in Morocco is the expansion of capacities in the area of refrigerated container transport. According to statistics from the Ministry of Agriculture, Morocco’s exports of fresh fruits and vegetables reached nearly two million tons between September 1, 2020 and July 27, 2021, compared to 1.88 million tons in the same period last year.
“The Moroccan economy has grown steadily in recent years. Many Moroccan customers have already had experience with the services of Hapag-Lloyd. With the opening of our new representative office in the country, we want to meet customer requirements for proximity and service quality, ”says Juan Pablo Richards, Senior Managing Director Region South Europe at Hapag-Lloyd.
Hapag-Lloyd will have three offices in Morocco, with headquarters in Casablanca. The other two branch offices will be in Tangier and Agadir and will be served by 47 employees.
The Moroccan Tanger Med is the busiest container terminal in Africa and will process over five million TEU in 2020. It also outperforms other regional ports in the Mediterranean including Valencia, Algeciras and Genoa. This is due to the introduction of attractive corporate tax rates in Morocco and an innovative port business model that is attracting global investors.
Hapag-Lloyd also wants to expand its activities elsewhere in Africa. Earlier this year it launched a new container freight service to the leading ports in East Africa, Mombasa and Dar es Salaam. A new office was also opened in Kenya.