Jiji Kenya prepares to redefine e-commerce ahead of Black Friday event Kenya News

  • Jiji Kenya said it was ready to redefine the order of Black Friday with its unrivaled selling algorithm
  • The company says the upcoming event will challenge the reliability of the online store experience
  • A 2020 survey by RedPoint Global found that shoppers will explore a number of channels to find the best deals

The online marketplace Jiji Kenya will redefine the order of Black Friday with its unrivaled sales algorithm.

Jiji Africas Chief Marketing Officer Vitalii Sharovarov (l) and Jiji Africas founder and CEO Anton Volianski (r). Photo Jiji Kenya.
Source: UGC

The company says the upcoming event, in addition to Cyber ​​Monday, will challenge the reliability of the online store experience versus the unparalleled Jiji online marketplace experience. Black Friday turns out to be the biggest Christmas shopping day before the holiday season.

Marketplaces dominate

According to a 2020 survey by RedPoint Global, buyers will explore a number of channels to find the best deals on the market.

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When asked where to shop for Black Friday 2021, consumers chose marketplaces (69.7%), the brand’s website (54.9%), e-commerce sites (37.5%), social media (30.2%) and second-hand websites (20.2%).

The company also noted that the low percentage of shopping on ecommerce sites shows that many people are still struggling with the credibility of online stores, even with the advent of Covid-19, which led to the digitization of many physical markets .

Jiji weathered the storm and redesigned its platform to provide a seamless online experience and keep all buyers and sellers safe. They have also set up special landing pages on their platform where shoppers can quickly check out all of the discounted products in the various categories.

The company added that the Black Friday sale on Jiji is an opportunity for shoppers to grab Black Friday caliber prices from various sellers across all categories.

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“Our Black Friday has finally started. It is very different from the popular Kenya e-commerce sites. Jiji is not a business, but a marketplace that provides buyers and sellers with an opportunity to meet and exchange goods and services, “said Maksym Golubev, Country Manager of Jiji Kenya.

“We therefore have a system that automatically selects all sellers who have lowered the prices of their products. The system then calculates the exact percentage discounts on those products, ”he added.

The Christmas Era Sale includes hundreds of discounts on precisely discounted products.

Fake offers

Grace Gikonyo, head of PR at Jiji Kenya, said the website guarantees vacation shoppers the best prices, confirmed and proven significant discounts.

“This gives us authenticity in an industry that is corrupted by“ fake deals ”for buyers. This uniquely online event will offer brands and retailers plenty of opportunity with five million active ads. We therefore believe that our Black Friday approach will be very fruitful for them. ”

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Jiji Kenya has been named Best Classified Ads Site twice in a row

Best website

In a related story TUKO.co.ke reported that Jiji Kenya was again named the winner of the Best Classified Ads Website category in the recently concluded Digital Tech Excellence Awards.

The “Best Classifieds Website” award goes to companies that use digital solutions most efficiently and conveniently to have a positive impact on the lives of their buyers and sellers.

Jiji won the award by achieving the highest scores in both customer satisfaction and usability of their website when compared to all other classified ads listed, thus securing their dominance in the award.

Source: Tuko

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