Kenya: EABL announces 100 million shillings pledge to save elephants

Nairobi – East African Breweries Limited (EABL) has pledged Sh100 million in partnership with the government to help save elephants in Kenya as it turns 100 years old.

In a ceremony attended by Tourism Cabinet Secretary Najib Balala and Diageo CEO Ivan Menezes on Wednesday, EABL Group Managing Director Jane Karuku said the funding reaffirms the company’s commitment to sustainability in the region.

“From one brand – Tusker – to over 100 brands, every day our brands are part of the celebrations in East Africa and beyond. As we mark this centenary, we toast the growth of our company and our brands — and the positive impact it has on our communities, creating value together,” said Karuku.

She added: “In the context of our long-standing heritage and impact, conservation is deeply embedded in the history of EABL, not only because our first brewery was founded 100 years ago as a riverside operation in Ruaraka – but elephants are also at the heart of Tusker, our iconic beer brand.”

Speaking at the centenary celebrations at Nairobi National Park, Diageo CEO Ivan Menezes said the company is proud of EABL’s incredible history, tradition and business in East Africa, with Kenya contributing most of our presence in the region.

EABL is a subsidiary of Diageo, the world’s largest spirits company.

“EABL is a gem of a company with a fantastic 100 year heritage. But its impact across East Africa, where it directly and indirectly creates jobs for over 2 million people, shows more clearly what this company can do for the future of the century,” Menezes said.

Sustainability will be a key factor for EABL and Tusker over the next 100 years.

In the last decade, the company has planted over 1.3 million trees nationwide with an 85 percent success rate – and EABL hopes to double that number by 2030.

To support the company’s transition to low-carbon operations, EABL has enabled over 20% reductions in greenhouse gas emissions over the past two years.

“Among other sustainability efforts, we have recently invested in a new Sh5 billion biomass plant, one of the largest in the region, and its near completion will help us achieve net zero status and reduce our carbon emissions annually by 48,000 tons,” Karuku said.

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