Nairobi – East African Breweries Plc (EABL) has commissioned the construction of a Sh1 billion microbrewery that will serve as an innovation hub for alcoholic and non-alcoholic beverages.
The facility, adjacent to Tusker Brewery in Ruaraka, will consist of a microbrewery, tasting room, taproom and flagship store.
The build was commissioned by Jane Karuku, Group Chief Executive Officer and Managing Director, and is scheduled to open to the public by December, in time for the celebration of the 100th anniversary of the company’s first beer, ‘Tusker’.
The microbrewery will serve as the brand house for the company’s flagship beer, Tusker, bringing the Tusker experience to life and imprinting the brand in the hearts and minds of current and generations to come, fueling the company’s next 100 years of growth .
Additionally, it will serve as an innovation hub, providing an essential platform to nurture emerging talent in brewing and liquid development in Kenya, East Africa and across Diageo.
“Through this facility, EABL seeks to shape the future of the alcoholic beverage sector in the region through the development and release of craft and novelty beers. We will appeal to our beer lovers, curious millennials and visiting tourists, providing them with exciting beverage experiences that will demonstrate our mastery of brewing beer, honed over the 100 year journey, as they enjoy our products either locally or through their favorites providers consume,” Karuku said.
The microbrewery space includes brewery facilities where the end-to-end processing of products will take place; from production to packaging for consumption in the bar or shipping to partner stores.
There will be a tasting room where visitors can learn about and taste the different beers we offer in a guided session led by sensory experts.
Third, there will be a taproom (consisting of a bar and restaurant). The taproom will lead the local entertainment scene by providing a unique, engaging customer experience with great food, drink and entertainment.
There is said to be a premier beer garden that offers a scenic view of the Ruaraka area.
Fourth, there will be a flagship store open to the public. It will function as a souvenir shop so that our consumers can buy our brands and branded goods. Most of the merchandise is designed in collaboration with local artists and entrepreneurs.
“Our goal is for this facility to rise into the league of the top tourist attractions in Kenya and offer a world-class brewery visitor experience never seen before in the East and Central African region,” said Karuku.