[KINGSTON, Jamaica]- Expanding the outreach of the Global Tourism Resilience and Crisis Management Center (GTRCMC) and engaging the diaspora in the 60th anniversary celebrationsth Jamaica’s independence anniversaries are high on the agenda as Tourism Secretary Hon Edmund Bartlett heads to Canada for four days official engagements along with his colleague, Secretary of State for Culture, Gender, Entertainment and Sport, Hon. Olivia “Babsy” Grange.
Minister Bartlett will join Minister Grange in Toronto today. He will be the main guest at the signing of a Memorandum of Understanding between the GTRCMC and George Brown College.
Crisis Management Center
The GTRCMC was founded in 2018 by Minister Bartlett and former Secretary-General of the United Nations World Tourism Organization (UNWTO), Dr. Taleb Rifai, co-founded to address disruptions and crises in the world tourismlike the dislocation caused by the COVID-19 pandemic.
The center is based at the University of the West Indies, Mona, Jamaica, and the MoU with Canada’s George Brown College paves the way for the launch of the second satellite center in five weeks. On February 20 this year, the international GTRCMC’s Middle East and North Africa (MENA) Regional Satellite Center was launched. This was part of a multi-stage, international campaign. The goal is to build resilience in the global travel industry through the expansion of the center. Other satellite centers had previously been launched in countries such as Kenya and Jordan.
New satellite location
The launch of a satellite center in Canada was hailed by Secretary Bartlett as a significant development for tourism in the North American region. “Tourism is far too important to the global economy not to receive the support and guidance that the GTRCMC provides. It was founded and dedicated to strengthening purpose. As well as management and recovery from disruptions and crises. Factors impacting tourism and threatening economies and livelihoods worldwide,” Minister Bartlett said.
Also participating in the GTRCMC satellite launch will be Jamaica’s Consul General in Toronto, Canada, Lincoln Downer; President of George Brown College, Dr. Gervan Fearon; Executive Director, GTRCMC, Professor Lloyd Waller and Regional Director, Jamaica Tourist Board, Canada, Angella Bennett.
Minister Bartlett said he also looks forward to working with Minister Grange on the launch of Jamaica 60 Celebrations in Canada. “The Jamaica 60 celebrations are being launched in Canada in a very coordinated and strategic manner. Among other things, engage members of the diaspora and encourage them to travel to Jamaica. Along with their relatives, friends and colleagues to participate in the historic celebrations while fueling the growth of the tourism sector.