WRC Safari Rally opens office in Finland for continental Europe

This is the first sports office to be opened overseas by a Kenyan sports association, which is becoming a permanent mobile fair at all World Rally Championship (WRC) events to promote tourism, trade, cultural activities and environmental issues abroad.

The WRC Safari Rally has opened an office in Lahti, Finland to coordinate the event’s activities in continental Europe for participants, teams and fans.

The office will also help market Kenya products like coffee and improve trade between Kenya and Finland through the Safari, which is now a round of the World Rally Championship (WRC) for the next five years.

Safari Rally CEO Phineas Kimathi, who is in the company of Sports Cabinet Secretary Amina Mohamed in Finland, said yesterday that they have also set up an exhibition stand at the WRC Rally Finland which starts today through Sunday in the Jyväskylä forest to promote local goods, Kenya coffee and sell the WRC Safari Rally 2022.

This is the first sports office to be opened overseas by a Kenyan sports association, which is becoming a permanent mobile fair at all World Rally Championship (WRC) events to promote tourism, trade, cultural activities and environmental issues abroad.

Mohamed, who opened the office in Lahti, named European Green Capital 2021 by the European Commission, said the aim of the WRC Safari Rally office is to promote Kenya as a major tourism destination to improve trade between the two countries and promote the Safari Rally Greening Legacy Project with a goal of planting 19 million seedlings over the next three years.

“We want to learn from the best. This project is to plant a tree for every kilo of Kenyan coffee bought, ”she added.

“By integrating ‘Visit Kenya’ into the safari coffee project, our tourist numbers are increasing as the Kenyan coffee is sold at the European rallies.

“This project combines the greening legacy and the Kenyan coffee sales and thus achieves the afforestation goals and our trade volume.”

Kimathi said the goal of this new company in partnership with Red Soil; A Finnish company aims to promote trade, environmental issues and sports cooperation through the safari.

“We encourage Finns who may not be participating in the safari to take up the event by buying a tree for every kilogram of Kenyan coffee they buy,” he said.

“This is a new way of promoting Kenya’s export market and making the WRC safari more sustainable.”

Finnish drivers like Rauno Aaltonen, Hannu Mikkola, Juha Kankkunen and Marku Alen have been around since independence, while Finland has close cultural, political and trade ties with Kenya.

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